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April 13 evening news, according to foreign cheap sunglass online

  media reports, the telecommunications equipment maker Alcatel-Lucent (hereinafter referred to as: Arun) Tuesday launched a new mobile advertising platform, program and Google,shoes mbt sale, Apple and Orange compete with similar products.

Alcatel-Lucent and mobile operator wants nike online to make use of the current partnership to provide more targeted advertising, bringing new revenue streams. Mobile advertising has long been regarded as a new growth area for operators, but is still in its infancy.

Arun’s Thomas,mbt boot, vice president of mobile advertising? Rabat (Thomas Labarthe), said: \removable media. They need simple and in scale. \France Telecom’s Orange and some operators have already launched its own online advertising trading platform, and Apple also introduced a new advertising platform with a smart phone operating system. Google holds Admob mobile advertising network.

Arun said he hoped the new platform will give consumers the content of relevance to the operator to bring convenient operation. Alcatel-Lucent’s digital media and advertising business within its applications software division, which last year’s fourth quarter revenue of 334 million euros (454 million U.S. dollars), accounting for 8% of total revenue.

Arun said that the new platform, mobile users are first asked by the service, and then consulting on specific brands and topics users, makes the advertising more targeted. The company said: \the relationship between the operators.

Alcatel-Lucent announced that mobile operators will share revenue, accounting for the major part of the operators did not provide further information in this regard. Rabat said that at present Austria Orange Austria has signed an agreement, and is working with the German E-Plus negotiations, the company will soon nike sale announce more carrier partners. In addition,good mbt shoes, Alcatel-Lucent is also working with media companies such as WPP talks. (Yifei)
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